Case Study: Leith Cycle Co Website Launch
Approach
AOA Digital Design & Imagery delivered the project using a WordPress + WooCommerce platform, built on a flexible Themify template to allow future expansion.
Website Design & Build
The site was designed with clarity and usability at its core. Navigation was simplified to help customers quickly find key services such as bike hire, servicing, and sales. The layout prioritises readability, strong calls to action, and local trust signals.
SEO Foundations
From launch, the website was structured with SEO best practices in mind, including:
Clean URL structures
Optimised page titles and meta descriptions
Clear heading hierarchy
Local SEO signals targeting Leith and Edinburgh
Blog and content structure designed to support ongoing SEO growth
This ensures the site is well-positioned for continued improvement in organic search visibility.
WooCommerce Integration
WooCommerce was configured to support:
Product listings for bikes and accessories
Clear product descriptions and specifications
SEO-friendly product pages
A scalable framework ready for future online sales and promotions
Hosting, Email & Ongoing Support
AOA also provides:
Secure, UK-based web hosting
Professional email hosting for Leith Cycle Co
Ongoing website support, updates, and maintenance
This allows the client to focus on running the business, knowing their website and email systems are secure, reliable, and supported.
Results
The new Leith Cycle Co website delivers:
A strong, professional online presence aligned with the shop’s reputation
Improved usability across desktop and mobile devices
A solid SEO foundation to support long-term growth
A flexible platform that can grow alongside the business
Reliable hosting and ongoing technical support
The result is a website that not only looks good, but actively supports the day-to-day needs of the business and its customers.
Client Type
Independent retail business
Local service provider
Edinburgh / Scotland
Technologies Used
WordPress
WooCommerce
Themify framework
Yoast SEO
Managed web hosting
Professional email hosting
Looking for Something Similar?
If you’re an independent business looking for:
A modern, SEO-ready website
WooCommerce integration
Reliable hosting and email
Ongoing support from a UK-based provider
AOA Digital Design & Imagery can help.
👉 Get in touch to discuss your project
Case Study: Leith Cycle Co Website Build
Client:
Leith Cycle Co, Edinburgh
Services Provided: Website Design & Build, WooCommerce Integration, SEO Setup, Email Hosting, Web Hosting, Ongoing Support
Project Overview
Leith Cycle Co is a long-established independent bicycle shop based on Leith Walk, Edinburgh. Known locally for expert servicing, bike hire, and friendly advice, the business needed a modern website that better reflected its reputation, supported online enquiries, and provided a scalable platform for future growth.
AOA Digital Design & Imagery was commissioned to design, build, and launch a new website that would strengthen Leith Cycle Co’s online presence while remaining easy for staff to update and manage day-to-day.
Project Objectives
The key objectives for the project were:
Create a clean, modern website that reflects the shop’s independent, community-focused ethos
Improve visibility in local search results for services such as bike sales, bike hire, and repairs
Integrate WooCommerce to support product listings and future online sales
Ensure the site is fast, secure, and fully mobile-responsive
Provide reliable email and web hosting with ongoing technical support
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